Frugal Shopping and the Importance of Color
How Color Affects Our Pocketbook
Color has a big impact on our pocketbooks. We buy
and discard items because of their color. This is why fashion colors change
One year fire engine red may be popular. The next year it is no where to be
found. It has been replaced with shades of burgundy or cranberry. Some years
purple is found in shades of violet. The next year we see plum.
When we are shopping and see a clothing item in what seems like an unusual shade
of a color, we may wish to purchase it just because is seems new and exciting.
If we are in the home department and see a bright red blender that will match
our red pans, this time we may wish to buy it just because of will match other
items. If that item of clothing, or that blender were harvest gold or olive
green, we probably wouldn't give them another look.
Everyone has color preferences. Everyone is disturbed by colors they don't like,
or that seem inappropriate. How many times have you seen home buyers on
television view a house with colors that they don't like and say that they just
can't evaluate the house because the colors are too distracting. When the same
buyers go into a house with colors that please them, one of their first comments
is how they like the colors.
As of the writing of this article, soft green is what many homeowners are
painting their master bedroom. In the 70's olive green became the color of
choice for both walls and carpets throughout the house. Then green disappeared
for a long time. When it came back it was a softer green and a bright kiwi
Today home offices are being painted in a shade of blue. Gray is the most
popular color for the living areas of the home. It is considered very
sophisticated, and it is easy to live with. One of the most popular colors for
the accessories in gray rooms is yellow. That yellow is slowly changing to aqua.
In a few years, all of the above will change, and people will once again say
"What were we thinking?" Home decor colors will go in another direction. Many
will be influenced by these changes, and start repainting their walls and
choosing new furniture.
SO WHAT DOES THIS MEAN TO THE FRUGAL-MINDED AND HOW CAN WE GUARD OUR WALLETS:
If you know the retail world is going to try and influence you by using color,
you can plan for it, and guard against it. Color is fun, and there are ways you
can still experience new colors without spending a lot of money.
Once again, the key to frugal living with color is the wise use of neutrals. If
you keep your walls and the large pieces of upholstered furniture in neutral
colors, you can put all of the latest colors in your room with less expensive
items, like pillows and throws.
The same thing holds true with your clothing. Keep your basic clothing pieces,
such as blazers and skirts, in neutral colors. Change out blouses and
scarves, which cost less money, when you want to add new colors to your
Remember that what is popular today, will be "dated" in the days to come. Choose
your colors carefully. Use color with restraint. One accent wall is easier to
paint than your whole house. Pillows bring in the latest colors and prints and
are much easier on the wallet.
Make the choices that will let you enjoy all the color the fashion world brings
to us without letting it hurt your family budget.
About the Author: Nikki Willhite,
mother of 3 and an interior design graduate, has been writing and publishing
articles on the topic of
frugal living for over a
decade. Visit her at
- where you will find hundreds of frugal living tips and articles. Frugal
Happy Families- more than just money!