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Which Listing Format Will Maximize Your
Income On eBay?
by Martyn Boaden
Featured Item
A search on eBay can generate pages and pages of results, and each page can
display up to 50 listings. The searcher can choose the order that they want to
see the results listed, e.g. best match, newly listed, ending soonest, lowest
price first, etc.
When you have a feedback score of at least 10, you can pay extra listing
fees to use Featured Plus whereby your item will appear in the featured item
section at the TOP of the search result page that it would normally be found on,
irrespective of the order chosen by the searcher.
Featured items tend to get many more bids than none featured items but it's
expensive. Don't feature your auction UNTIL you have tested it cost-effectively
by running several standard auctions without featuring first. If they tend to
sell OK without featuring, test a featured auction to see if it secures a higher
selling price. If it does, is the selling price sufficiently higher to offset
the additional cost of featuring?
If your item doesn't sell well, or doesn't sell at all, you need to test
cost-effectively by running several standard auctions without featuring. Test
the category, the photo, the title, the listing, the terms - or change your
product! Featuring an auction for an item that no one wants won't make people
suddenly start to want it! You will only be throwing good money after bad.
Multiple Item Listings
Having tested your product and found that it sells well, if there is
sufficient demand, you may like to consider using a multiple auction whereby you
can sell lots of the SAME item in one auction instead of lots of individual
auctions. This reduces your listing time and fees and can greatly increase your
sales.
There are two ways to sell multiple items on eBay:
1. Buy It Now multiple listing (with a fixed price)
Choose this format if you want to list multiple identical items in a single
listing, with a FIXED PRICE. Your items can only be different in terms of
colour. Selling in volume like this saves you time and money because you only
have to build a single listing, rather than a number of individual listings, and
you pay the same Insertion Fee to list multiple identical items in the one
listing as you would to list an individual item.
Buyers choose the quantity they want, and pay the fixed price multiplied by
this quantity.
To sell using this format, you need to have been registered with eBay for at
least 14 days, be PayPal Verified, or have a feedback rating of at least 10.
2. Lot listing
You'd choose this selling format to sell similar items together in one
listing (for example a case of mixed CDs, or a bundle of assorted baby clothes)
to one buyer. For example, you have 50 assorted CDs that you want to sell
together to a single buyer at an average of $5.99 per CD. That means the lot
price is $299.50. So you click the "Lot" tab in the "Quantity" section of the
"Sell Your Item" form, enter 1 in the "Number of Lots" box, enter 50 in the
"Number of Items Per Lot" box and set the price to $299.50.
Martyn Boaden is the Founder of The Online Auction
Resource Centre where you will find more information and all the resources
you'll ever need to set up and run your successful and profitable eBay business.
And for a limited time only you can get instant access to his popular eBay
Business Box (worth $164 + $17 pm) for FREE by clicking this link:
http://www.TheOnlineAuctionResourceCentre.com |
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